The travel landscape is populated by innovation and marketing masterpieces, leveraging the newest software to meet growing consumer demands and supersede expectations.
1. Drone photography
Drones are evolving digital marketing by capturing eye-catching, aerial snapshots of travel destinations; viewers are not only receiving ground-level pictures of their desired accommodations, but instead receiving a movie-like elixir of visual perspectives.
In showing the audience a birds-eye-view, travel industry leaders are showing them a viewpoint they could not possibly see themselves, and that is the selling point. Travelers are inherently looking for an experience beyond the accommodations, and drone footage entices them, ushering them through the booking process and bringing them one step closer to finalizing their stay.
2. Alternative payments
The more alternative forms of payment travel providers accept, the more business they’ll attract. When we say alternative forms of payment, including other forms of currency ranging from cryptocurrencies to loyalty points. Consumers will choose the most convenient choice for them regardless if it is the most inconvenient for the provider.
The travel industry is moving beyond its traditional tricks and trades as it follows the cryptocurrency wave, adopting and implementing crypto payment gateways to captivate the digital consumer. This past year, Expedia and Cheap-O-Air have opened the door for cryptocurrencies, allowing travelers to purchase flights, hotels, and vacation packages with their completely digitalized tender and ushering in a new era for the travel industry.
In the near future, travel industry leaders will begin building their own blockchain to group into their current offerings, tackling current shortcomings within the traditional infrastructure.
3. The Internet of Things
This is the year of smart sensors; trackers tacked onto non-technological items to create dialogue between all those items and smart devices, a conversation resulting in real-time control and analytics involving processes that usually flow more organically. Smart sensors are mining copious amounts of data from systems that, by comparison, we previously knew very little about. In connecting these systems through smart sensors, operators are creating critically new data sources.
Travel industry leaders are likely to see the IoT take off in the hotel landscape in particular, offering hotels the data required to completely personalize guest experience. Hotels are tapping into IoT through in-room tablets that connect to various elements within the hotel room and the surrounding facilities. In connecting smart devices to a network of controls, guests can manipulate their experience according to their specific needs.
IoT is a win-win; businesses learn more about what travelers want and travelers receive a positive brand interaction.
4. Mobile engagement
Mobile engagement is certainly nothing new; we have seen mobile engagement steadily increasing from the advent of smartphones onward. However, as smartphones become more and more intelligent, the travel industry must run equally intelligent campaigns to engage their users.
Desktop travel portals and booking engines must have a mobile counterpart; this is simply a market imperative. On-the-move travelers who wish to book are looking to engage through a mobile device with a quick and painless check-out process. This includes one-click payments and a powerful UX/UI that encourages repeat use. It’s the mobile nuances that are establishing the dominant players in travel accommodations from the lesser known.
5. Artificial Intelligence
This is by far one of the most promising technologies to hit the travel industry, reducing overhead for all sectors by cutting out human capital and replacing these resources with artificial intelligence. Chatbots, offshoots of artificial intelligence, have infiltrated customer service, programmed to resolve simple issues that previously required a real-life agent to mitigate.
The best part of these five technologies is their ability to coexist and how powerful they are when they are used in conjunction with each other.